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Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day. Trending: Christmas Power Post-Influencer Culture School Reports There are times when combining the roles of sales and marketing director must seem a logical action to even the largest of companies.
Ellen Langer: Same thing, only different
Yet this week Philips decided to split the sales and marketing roles. According to UK managing director Simon Turner, it saw the need to focus on the relationship between brand and consumers - especially young consumers, and to cultivate electronics buyers of the future.
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Trending: Christmas Power Post-Influencer Culture School Reports There are times when combining the roles of sales and marketing director must seem a logical action to even the largest of companies. Presumably, we see the same thing. This simple assumption may be at the core of most of our interpersonal difficulties.
“Same Thing, Only Different”
Instead consider that 1 we may see different aspects of the same target; 2 we may see the same aspects differently; and 3 we may see the same aspects the same way and interpret them quite differently. The first of these is the most familiar.
When a flute player hears an orchestra, the notes played by the flutist may be most salient, while the rap artist may look instead for the repetitive beat of the music. The nutritionist, similarly may observe the lard in an oreo cookie that is totally missed by the hungry child or the adult on a diet.
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